Step 1: Discovery
Our holistic approach begins right at the start: the discovery stage ensures a user-centric design focus and establishes the foundation for a website that resonates with your audience. It involves various key components, like strategically looking at your organization’s long-term goals and external influences in a needs assessment. We also dive deep into market research to keep up with industry trends, making sure your website meets current market demands. The website-specific goals review helps us understand crucial business and customer needs.
Step 2: UX (User Experience)
Using powerful analytics tools, the analytics & conversion review gives insights into user behavior, conversion rates, and overall site performance. For a better user experience, user persona creation involves crafting user profiles and user flow charts. The information architecture and sitemap creation focus on organizing the site for easy navigation, ensuring a smooth user journey. Creating low fidelity wireframes helps us visualize the structure. Lastly, the content review and creation step involves assessing and crafting impactful content that aligns seamlessly with your brand and communication objectives.
Step 3: All Things Visual and UI (User Interface)
Building upon the discoveries made in the previous step, we strategically bring your vision to life. This phase includes creating realistic high fidelity wireframes, transforming static designs into interactive and engaging prototypes with interactive prototypes, and curating visual elements that align with your brand in visual content sourcing. This phase is where your website takes on a distinctive visual identity, ensuring a memorable and captivating user experience.
Step 4: Development
This is where ideas become reality. We set up the chosen content management system (CMS) like WordPress or Shopify for easy content management. Working on a staging area allows ongoing collaboration, and the responsive design guarantees a seamless experience on any device. This phase also includes integrations and API connections for enhanced functionality, ensuring optimal website performance, and implementing sustainable and accessible practices.
Step 5: Website launch
Carefully preparing for a smooth launch involves hosting and parking your domain, cross browser and device testing for optimal functionality, connecting vital analytics tools for ongoing performance tracking, and handling any minor adjustments that may arise.